My favorite talent-based reality show is back on, and my Wednesday and Thursday nights are happy now. Nothing against other talent-based reality shows, but I think So You Think You Can Dance is the best there is. Love it. Love it all.
I mention it not because it has anything to do with what I'm about to show you except that it reminds of how competition can inspire great things. And it can humble you just a bit.
For example, a couple months ago, Audi decided to do a little chest-thumping about its newest car. It doesn't surprise me much that those German auto dealers are fiercely competitive with each other.
But I think if you're going to throw it down, you should make sure that you don't leave any room for a clever retort: